
Speaking on AI in Law at IIPLA 2025 Palo Alto: The Launch of the AI Attorney Academy
How It All Began in Palo Alto
When I first arrived at the IIPLA 2025 Conference in Palo Alto, having spoken there last year and again this year on AI and automation in law, I came prepared to share insights—not to start a movement. Yet something unexpected happened.
Standing on a deck overlooking the mountains and ocean, I realized most attorneys aren’t struggling because they lack ambition. They’re struggling because of noise. The legal world is flooded with tools, trends, and jargon, but few clear guides who can help translate technology into daily practice.
That moment became the spark for what is now the AI Attorney Academy.
Why I Created the Academy
Most attorneys don’t need more tools. What they need is clarity.
That’s why I built the AI Attorney Academy—to give law firm owners and professionals a clear, actionable roadmap to automate, scale, and grow with confidence. And, of course, we started with a party in Palo Alto!
Every Thursday at 1:00 PM CST, I host free live coaching sessions where we break down real-world examples of automation in intake, marketing, and operations. It’s a space to simplify complexity and help attorneys finally take control of their systems.
Inside the Academy, I’m also launching exclusive access courses and advanced AI training for those ready to take the next step.
What You’ll Find Inside
Weekly live coaching calls (Thursdays at 1:00 PM CST)
Exclusive courses and advanced AI training modules
Practical tools and templates to automate repetitive tasks
A supportive community where attorneys learn, share wins, and grow together
Our mantra—“Let Go Boss”—represents a shift in mindset: letting go of manual work and embracing automation as a driver of freedom, precision, and focus.

The Conference That Started It
At the IIPLA 2025 Conference in Palo Alto, I shared the stage with global experts to discuss how AI and automation are transforming legal operations.
From that moment overlooking the California coast, I knew the legal world needed more than inspiration—it needed a guide.

Later this month, I’ll also be sharing a photo from the award ceremony and highlight videos from my talk. These will appear as separate posts to give each milestone its own spotlight.
Stay Connected
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Join the AI Attorney Academy
Join the free weekly coaching sessions and discover how to simplify your operations, grow your firm, and reclaim your time.