The Struggle of Waiting

When I first started working with clients, I quickly realized that the hardest part of the job wasn’t the actual work itself—it was waiting. Waiting for approvals, waiting for content, waiting for small confirmations, and most frustrating of all, waiting for someone to say “Yes, go ahead.” These delays were often inevitable, but they also had a way of making projects slow to a crawl and sometimes even stall completely. It wasn’t just the waiting that caused frustration—it was the sense that nothing was moving forward, and that left everyone feeling stuck.

Changing My Approach

At the beginning, I thought sending long, detailed messages explaining why I needed something from a client might help. I’d try to break down the situation, clarify why the delay mattered, and push for a faster response. But even after all that effort, clients still didn’t reply any faster. It was clear that my approach wasn’t working, so I decided to try something different.

I developed a simple follow-up message that was kind, clear, and easy to respond to. It looked something like this: “Hi, just following up so we can keep things moving. When you have a moment, please: review this, approve or let me know what adjustments are needed.” The key was keeping it short, simple, and without any pressure or guilt. It wasn’t about forcing a reply—it was about gently reminding them of the next step in the process. The feedback I got was immediate and positive. Clients appreciated the clarity and ease of responding. There was no heavy burden in the message, just a simple nudge to keep things on track.

Why It Works

The reason this approach worked was because it removed all the friction. Most clients don’t delay because they don’t care—they delay because they are:

• Busy

• Unsure

• Overwhelmed

• Afraid of making the wrong decision

By making it as easy as possible to take the next step, I found that clients would respond much faster. And one of the most important improvements I added to this approach was always including a direct link or file. If a client had to take action, I made sure the link to the document, draft, or page was right there, so they didn’t have to search for it. When the next step was instant and effortless, they would take action quickly.

Small Tweaks That Make a Big Difference

Another small but effective tweak I made was to keep everything in one thread. It helped me avoid searching through multiple messages for information, and it allowed both my clients and me to see all decisions and approvals in one place. This small habit greatly reduced confusion and made the whole process smoother.

Conclusion and Lessons Learned

Looking back, I realized that client management isn’t about pushing for answers or applying pressure. It’s about being easy to work with, clear, steady, and, most importantly, human. When clients feel guided rather than chased, they are much more likely to respond promptly, and the work moves forward faster. More importantly, this approach strengthens the relationship because it shows that you respect their time and their decisions.

If you’ve ever felt frustrated by client delays or unsure how to keep things moving smoothly, I invite you to join us at LetGoBoss.com. We offer free weekly coaching calls where we dive deep into strategies like this and explore ways to optimize your client interactions, manage your time better, and achieve real results. No pressure, just growth.

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